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Home > Vendors > Apple > Services > Training and Certification > The Apple Professional Academy

The Apple Professional Academy

Step into smarter selling and technical mastery – join the Apple Professional Academy today.

Level up with Apple.

Why should you join the Apple Professional Academy today?

Apple has officially launched the Apple Professional Academy on its SEED platform, marking a major milestone in how resellers engage with Apple’s ecosystem. This is the first time Apple has offered a structured, global learning journey for its entire seller community – spanning all markets and roles.

What is the Apple Professional Academy?

The Academy is a customisable training program designed to elevate the skills and expertise of Apple resellers. Whether you’re in sales or technical support, the Academy helps you build a deeper understanding of Apple’s platform and how to position it effectively to meet customer needs.

Hosted on the SEED app (Sales Enablement, Education and Development), the Academy offers:

  • Step-by-step guidance to select your role and segment.
  • Tailored learning paths based on your business focus.
  • Interactive content including videos, product knowledge and positioning strategies.
Contact Us to Register

Who is it for?

The Academy is open to:

  • Sales and technical professionals.
  • Resellers working in enterprise, education, small business, or government segments.
  • Anyone looking to enhance customer satisfaction, loyalty, and cross-sell opportunities through Apple’s uniquely integrated hardware and software ecosystem.

You can also select a secondary segment to broaden your expertise and explore additional market opportunities.

Why it matters to resellers.

The Apple Professional Academy is more than just training – it’s a strategic tool to:

Increase sales value by mastering Apple’s platform story.

 

Accelerate upgrade cycles with better customer alignment.

 

 

Boost customer loyalty through deeper product understanding.

 

Drive cross-sell success across Apple’s ecosystem.

 

By learning how to position Apple solutions effectively, resellers can unlock new revenue streams and deliver more compelling customer experiences.

Why act now?

Selections are permanent and should be made carefully. Once you opt in, you’ll have access to valuable training content that strengthens your expertise, accelerates your success, and helps you deliver real impact for your customers.

The Apple Professional Academy isn’t just another training platform – it’s a strategic advantage. Whether you’re helping a school district roll out iPads or guiding a business through a Mac deployment, the skills and knowledge you gain here will make you a trusted advisor that your customers can rely on.

Don’t miss the opportunity to grow.

Contact our Apple team today to get started!

Get Started

Ready to learn more?

Contact the TD SYNNEX Apple team today.

Contact Us