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The cloud transition has already fundamentally changed the way we live, it’s important to understand how this shift has brought heightened expectations for the way we work and the way we shop.
Customers’ expectations in retail are higher than ever before
Companies who arm their workforce with the right digital tools are 5x more likely to see faster growth, and those with highly engaged employees outperform competitors by 147% in terms of earnings per share.⁸
The right digital tools drive competitive advantage by better serving customers, sharing information and improving productivity.
By holding on to legacy systems, your customers can’t support the fast-moving shift in retail direction – these systems are slow, immobile, unreliable and vulnerable to threats. Nearly one in three retailers have already suffered revenue losses as a result of a cyberattack, and retail organisations perceive targeted attacks as the greatest risk facing their business.⁹
62% of retail workers say mobility solutions have made their jobs easier10
In-store customer service has become a significant differentiator, with sales personnel playing an increasingly pivotal role; devices that give these employees can help hugely. Empower staff to better assist customers with real-time information on inventory, promos and products via a Chrome device.
41% of employees are likely to leave within one year without further training11
Effectively onboarding employees can improve customer experience, lower turnover and increase revenue. Save time and headaches by digitising common processes on a shared back office device including shift scheduling, time sheets and web-based tasks. Furthermore, keep employees engaged and knowledgeable with devices for training and broad communications including promotions and announcements.
The average salesperson spends less than 50% of their time selling12
Without clear targets and access to inventory information, mobile sales teams often fail to leverage their potential, closing fewer sales and impressing less new business. Keep workers in the field connected to the information they need with convertible, lightweight, Chrome devices.
75% of don’t believe they have access to the latest efficiency-boosting technology13
Modern workers spend most of their lives in the cloud, and as such, have come to expect undisrupted access. Give your office workers real-time updates on projects, full visibility of collaborations, access to applications and freedom to work from anywhere.
89% of shoppers are interested in ordering out-of-stock items via a digital device when in store14
Personalised experiences are the most likely to increase return traffic to stores, provide your customers data and information on their own terms with self-service kiosks. Take advantage of developments in data science to better personalise the experience, and inject innovation into product discovery; customers will also be able to access online inventory, provide.
Consumers are hunters, not gatherers, once they arrive at your shop, provide them with light up, contextual, real time, nimble in-store marketing with Chrome digital signage that’s dynamic and can be remotely managed.
Contact centres need flexible and cost-effective solutions to accommodate seasonal spikes, the growing trend of distributed agents and business continuity. Chrome Enterprise offers a secure, scalable and easy-to-manage solution for contact centre employees that provides a lower total cost of ownership compared to legacy devices.
Chromebooks work with major phone systems including RingCentral, DialPad, Mitel, Vonage and Cisco.