Gemini - TD SYNNEX

Gemini is an always-on AI assistant across Google Workspace for your customers.

Gemini, Google’s AI-powered assistant, seamlessly integrates with Gmail, Docs, Sheets, and other platforms, offering enterprise-level security and privacy features.

With the benefits of the always-on capabilities of Gemini for Google Workspace, your customers can improve their productivity, efficiency and, eventually, profit.

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Google Workspace Business and Enterprise plans will now include Google AI!

This decision underlines Google’s belief that the transformative power of AI should be accessible to every business and employee. These features were previously available only to users with a Gemini for Google Workspace add-on.

As the best of Google AI is being directly embedded into Google Workspace plans, Google no longer offers the Gemini for Workspace add-ons for sale. Additionally, to reflect the significantly increased value embedded in Google Workspace plans, the pricing of the Google Workspace Business and Enterprise editions have updated.

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From AI Assistance to AI Action: Gemini for Google Cloud & Workspace

Organisations are rapidly moving from AI experimentation to real‑world adoption. Google Cloud research shows that of executives in AI‑using organisations already have AI agents in production, with widespread use across customer service, marketing, and technical support.

Gemini & AI Agent Trends:

Turning Google Cloud Innovation into Reseller Growth

AI is entering a new era, one where intelligent agents move beyond answering questions, to planning, acting, and delivering outcomes across the business.

Powered by Gemini, Google’s AI portfolio enables organisations to embed trusted, enterprise‑ready AI across cloud platforms, productivity tools, and workflows, helping teams work smarter, faster, and with greater impact.

Why Gemini Matters Now

AI agents represent a move from “assistive AI” to agentic AI systems that can understand intent, orchestrate tasks, and deliver outcomes across multiple applications. Powered by Gemini and delivered through Google Cloud, these capabilities are becoming embedded into everyday business workflows.

The result? Customers are no longer asking if they should adopt AI, they’re asking how fast they can realise value.

That’s where resellers win.

The Real Value for Resellers

1. New High-Value Services Opportunities

Gemini enables customers to build and deploy AI agents across functions like marketing, customer service, security, finance and operations. For resellers, this creates demand for:

AI readiness assessments and roadmap planning
Agent design, deployment and orchestration services
Data grounding, governance and security frameworks
Ongoing optimisation, tuning and managed services

This moves conversations away from one-off projects and into recurring, value-led engagements.

2. Stronger Customer Stickiness

AI agents are grounded in a customer’s own data, systems and workflows. Once deployed, they become embedded in day-to-day operations, making Gemini-powered solutions harder to replace and easier to expand.

For resellers, this means:

Longer customer lifecycles
More cross-sell and upsell opportunities
A trusted advisory role that extends beyond infrastructure

3. Faster Time to ROI for Customers

The report highlights that organisations adopting agentic AI are already seeing measurable returns. Gemini allows customers to:

Automate repetitive and multi-step workflows
Improve productivity across teams, not just IT
Shift employees toward higher-value, strategic work

As a reseller, being able to clearly articulate ROI-driven outcomes makes it easier to secure buy-in from both technical and business decision-makers.

4. Differentiation in a Crowded Market

Many partners can talk about AI. Fewer can explain how it delivers real operational impact.

By leading with Gemini and AI agent use cases — such as AI-powered marketing managers, proactive customer service agents, or security operations automation — you can:

Stand out from price-led competitors
Position yourself as an AI transformation partner
Lead strategic conversations rather than reacting to tenders

5. Upskilling as a Growth Lever

One of the strongest themes in the report is that skills and enablement will determine AI success. Gemini lowers the barrier to entry, allowing non-technical users to build and manage agents — but guidance is still critical.

This opens the door for resellers to deliver:

AI enablement workshops
Role-based Gemini training
Adoption programmes that drive sustained usage

These services don’t just support customers, they accelerate consumption and long-term revenue.

Why Google Cloud & Gemini

Gemini is built to be open, secure and enterprise-ready, with strong support for:

Grounded AI using customer data
Multi-agent orchestration across platforms
Interoperability through open protocols
Human oversight and governance by design

This makes it easier for resellers to confidently deploy AI solutions that scale, without compromising trust, security or compliance.

The Opportunity Ahead

AI agents are redefining how businesses operate in 2026 and beyond. For resellers, Gemini represents a chance to move beyond transactional selling and become a long-term AI growth partner for customers.

Those who act now won’t just be selling technology, they’ll be shaping how their customers work, innovate and compete.

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