Every reseller needs backup.

That’s where HP steps in with three types of sidekicks: ZBook, EliteBook Ultra and EliteBook X. One is polished and poised, one is built to move at ultra speed, and one is a portable powerhouse with the manners of a professional and the muscle of a small forklift.

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No hero works solo for long.

That’s where HP assembles a line up with three types of sidekicks:

The heavy lifter

HP ZBook

The strategist

HP EliteBook Ultra

The one that never slows down

HP EliteBook X

HP ZBook

The heavy lifter

The sidekick that doesn’t flinch when the workload gets hectic.

ZBook mobile laptops are AI workstations for technical and creative professionals who need ultimate performance on the go.

Who is it suitable for?

The HP ZBook range is suitable for customers working in demanding technical or creative workflows.

Features include:

  • 2D and simple 3D modelling, design reviews, architectural layouts, graphic design, photography and working with multiple large Microsoft Office files.
  • Generative AI, conceptual design, rendering and simulation workflows, 1080p video editing, and data analysis.
  • Advanced 3D CAD design/BIM, real-time rendering, simulation, visualisation, AI inferencing and working locally with language models.

Why choose HP ZBook?

• Built with professional-grade performance options, including configurations up to NVIDIA RTX PRO 5000 Blackwell GPU’s, 192 GB memory and 16 TB storage on certain models in the range.
• Tested, optimised and certified to tackle intense workloads and outperform a typical PC.
• Backed by HP Wolf Security for Business.
• Paired with sustainable use of recycled materials in parts of the chassis.

If your customer’s workflow involves rendering, simulating, editing, modelling, analysing or generally making normal laptops question their life choices, ZBook is the right sidekick.

HP EliteBook Ultra

The strategist

When your customer needs a laptop that thinks sharp, the HP EliteBook Ultra steps in like the brains of the operation. Cool under pressure and always one step ahead. The one quietly running the whole mission.

Built by HP as a Next Gen AI PC for business, it blends sleek design with serious intelligence, helping users turn everyday tasks into smooth wins, and big ideas into real progress, without any drama.

Who is it suitable for?

The EliteBook Ultra is made for customers who need a reliable sidekick that’s always ready to step in. Whether they’re racing between meetings or jumping on important calls, it keeps them looking sharp, sounding clear, and thinking fast, with built-in AI tools like HP AI Companion and Microsoft Copilot.

Always on hand, always one step ahead.

Why choose HP Elitebook Ultra?

Because every hero needs a trusted partner. The EliteBook Ultra brings the perfect mix of style, speed and smart thinking. Handling the heavy lifting behind the scenes so your customer can take the spotlight.

Highlights:

• AI-powered performance that takes care of the routine so they can focus on the big wins.
• Smarter collaboration with Poly Camera Pro, a 9MP camera (G1i), with AI-enhanced video tools.
• A premium display in a sleek, ultra-portable design built to go wherever they go.
• Built with recycled materials because even the best sidekicks think about the future.

If your customer wants a great companion that’s already prepped, polished and ready for action before the meeting even begins, the EliteBook Ultra is the one.

HP EliteBook X

The one that never slows down

The HP EliteBook X is the sidekick for customers who don’t sit still, they’re in constant motion, dashing from one task to the next, with barely a pause in between. Always by their side, it’s light, quick, and ready for anything.

Built to keep up with even the busiest pace, the EliteBook X is ultra-light, ultra-secure and powered for all-day productivity helping you multitask, create and collaborate wherever the next mission takes you, without missing a beat.

Who is it suitable for?

The EliteBook X is suitable for customers who need:

  • An ultra-light AI PC for life on the move, with models starting at 0.99 kg.
  • Strong performance for multitasking and mobile productivity, it's built for mobility and optimised for performance.
  • Advanced 3D CAD design/BIM, real-time rendering, simulation, visualisation, AI inferencing and working locally with language models.
  • Polished presenting and confident meetings, supported by Poly Camera Pro, 5MP AI camera options and Poly Studio audio with AI noise reduction.
  • Flexible AI choices, with Intel, AMD and Qualcomm variants.

Why choose HP Elitebook X?

Because this is the sidekick that keeps up with the customer’s day.

Highlights:

• AI-ready performance for today’s apps and future workflows.
• Strong collaboration tools, including smart framing, lighting, distraction management and AI-enhanced audio.
• Security and manageability, including HP Wolf Security for Business.
• Serviceability, including a top-mounted keyboard you can easily replace.
• Battery-life for all-day use.

The EliteBook X is for customers who want their laptop to be as switched-on as they are and preferably lighter than their current notebook.

Why choose HP?

Because your sidekick should do more than look busy.

Across these three ranges, HP gives resellers a strong story to tell:

• AI-ready productivity across premium business and workstation devices, with dedicated NPU performance and AI-focused tools built into the ranges.

• Better collaboration experiences, with Poly Camera Pro, Poly Studio audio, AI camera support and noise reduction across the EliteBook lines.

• Security built for business, including HP Wolf Security for Business on EliteBook X and ZBook.

• Sustainability and durability credentials, including recycled materials, EPEAT registrations, ENERGY STAR references and extensive testing.

So whether your customer wants elegance, agility, or full-blown mobile workstation muscle, HP has a sidekick ready for the job and unlike some sidekicks, these ones actually pull their weight.

Ready to learn more?

Contact the TD SYNNEX HP team today.