- Priority insight and enablement
- Sales incentives
- Exclusive pricing
- Sales‑ready tools
- Clear competitive positioning
- Dedicated TD SYNNEX support
- Pipeline and revenue growth
Win more business with HP and AMD
The Inspired Business Programme equips you with the insight, tools and support to sell smarter, stand out and grow with confidence.
Exclusive to TD SYNNEX partners.
What The Inspired Business Programme Unlocks
The benefits reserved for members designed to accelerate growth, sharpen advantage, and deepen alignment with TD SYNNEX, HP & AMD.
Growth
Commercial focus and collaboration to help you drive pipeline, close opportunities and grow profitably.
Enablement
Sales tools, battle cards, infographics and campaigns designed to support real customer conversations.
Access
Priority access to exclusive product offerings, unmissable opportunities and an elite network.
Insight
Clear guidance on positioning, propositions and market opportunities to help you sell with confidence.
What do partners get by joining the programme?
Turn membership into measurable growth with faster conversion, stronger pipeline and a sharper competitive edge.
Why choose HP and AMD?
HP and AMD’s commercial portfolio has been refined and expanded to provide today’s workforce with the ultimate business experience.
Designed for modern, hybrid work, HP PCs powered by AMD processors are purpose‑built for today’s workforce, delivering the performance, security and intelligent features businesses need to stay productive, connected and ready for what’s next.
Intelligent Performance
Uncompromising Connectedness
Resilient Hybrid Security
AI-Powered Innovation
Join the Inspired Business Programme
Unlock your privileges today.
Explore HP / AMD Products
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Frequently Asked Questions
What is the Inspired Business Programme?
The Inspired Business Programme is an exclusive partner programme delivered through TD SYNNEX, designed to help resellers grow their HP AMD practice. It provides access to dedicated sales support, marketing tools, technical resources, commercial intelligence, and priority portfolio access — all in one place.
Who is the programme open to?
The Inspire Business Programme is available to TD SYNNEX reseller partners who are committed to growing their HP AMD business. It’s designed for partners who want to go deeper — not wider — with a focus on quality engagements and commercial results.
Why HP + AMD?
HP and AMD have been working together for nearly 30 years. Together, they’ve shipped the first x86 Copilot+ PC for enterprise, the world’s most powerful 14″ mobile workstation, and the most powerful mini AI workstation available today. AMD’s brand value has grown from $1.4B in 2020 to $11B in 2025. HP + AMD is one of the most commercially compelling stories in the market right now.
What does TD SYNNEX bring to the programme?
TD SYNNEX provides the commercial backbone of the programme — including pre-sales support, technical expertise, marketing co-investment, and a direct route to the HP + AMD portfolio through InTouch. We’re not just a distributor; we’re a strategic partner invested in your success.
What devices are covered under the HP + AMD Inspire Programme?
The programme covers the full HP commercial AMD portfolio, including the HP EliteBook X G1a, EliteBook 8 G1a, EliteBook 6 G1a, ProBook 4 G1a, ZBook Ultra G1a, ZBook 8 G1a, Z2 Mini G1a, and EliteDesk 8 Mini G1a. From everyday productivity to workstation-class AI performance — there’s an HP AMD device for every customer need.
What makes AMD processors different for business?
AMD Ryzen™ PRO processors are built specifically for enterprise. They deliver AMD PRO Security (chip-to-cloud protection), AMD PRO Manageability (seamless deployment with tools like Windows Autopilot), and AMD PRO Business Ready (18 months of software stability, 24 months of planned availability). They’re engineered for the real demands of enterprise IT — not just benchmarks.
How do I access the full Inspired Business Programme?
Simply click the button above to step through to the dedicated Inspire Programme microsite. Everything you need — from programme details to training resources and deal support — is waiting for you on the other side.